My last writeup was on the basics on which one could frame their articles for effective results.
This time I would focus on the Google laws & the adherence or the lack of it could lead to an entire blog being banned by your favorite Search Engine.
A blog should echo your originality,freshness and your "physical" impact. This means that one should not copy material from other sites. I have come across some people who do this and they say that Google is too busy on the PR thing that they won't ever find out. I am sure that you guys too are aware of Copyscape :)
Also, in the race for revenue people end up getting so many advertisements on their blogs that it appears like an advertisement site ! Sure this makes the visitors form opinions about the content and loose interest (or in other words "when visitors loose their interest in a blog,the blog's relevance looses all its interest")
There are some blogs which place their hidden text (mainly keywords) in the same color as the blog background in small font sizes (to hide from human detection) for getting themselves as much "Keyword" satisfied as possible.
This is not a safe thing to do,Google has means and ways of getting such sites out from the crowd and then they might never include the blog in their listing. i.e. disqualification of the blog.
Keywords are good and effective on a blog but overdoing them works the opposite way.
Following the guardrails on the internet highway is an essential game or else instead of a blog inviting people,it could fast become it's creator's surprise !!!.
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